TAG Heuer has a long association with sport as well as the brand’s near-obsession with accurate timekeeping has managed to make it a natural for disciplines in which within the distance as fast that you can is exactly the point.
In the 1920s, the TAG Heuer brand was the official watch supplier to three consecutive summer Olympics, while in winter months it homed in on skiing and bobsled. However, auto racing was where it surely discovered its identity and forged a partnership, with Formula 1 in specific, which was to get an indelible the main brand name.
Among the great watches that have emerged from that nearly symbiotic relationship may be the TAG Heuer Carrera, named after the epic Carrera Panamericana race that drew the great stars of the sport towards the unforgiving terrain of Latin America in the 1950s.
The Carrera Chronograph made its bow in 1963 and was not merely Heuer’s first watch line, having its own distinctive name, but a stylishly innovative watch featuring chrono dials pushed to the edge of the watch-face for a less cluttered and more readable look than was common in chronographs associated with time.
The Carrera ended up being a staple for the TAG Heuer catalogue into the 1990s, but disappared for a few years before the enduring appeal of the name and its legend led to its resurrection, first as a classic re-edition after which as a stand-alone line.
Since then, it’s become a staple of the TAG Heuer collection, combining the dedication to precision timekeeping that ended up being always a Heuer trademark because of the subdued elegance and design-forward styling that has been brand’s trademark since it connected up with TAG.
So, the Automatic Chronograph Tachymetre comes with dials in black colored, blue, silver or brown, but the dashboard-like ease associated with the three sub-dials and the remarkably spare look associated with the watch all together leaves no question that, while elegant enough for evening wear, this really is also a serious instrument.
The automated Chronograph Day-date, with its arabic numbers marking off every five seconds therefore the day and date windows, is more cluttered but no less sober for that, a serious watch for a guy deeply in love with speed and eager to measure himself against the rest.
Similar goes for the Calibre S Laptimer Chronograph, though that is a decisively more fashion-forward timepiece than its peers; its three sub-dials placed at 4.30, 7.30, and 12 are partly concealed, like three-quarter moons and the situation comes in sand-blasted titanium. This model includes a perpetual ‘retrograde’ calendar, a flyback chronograph with 1/100th of an extra accuracy and, needless to say, a laptimer function with the capacity of measuring across 20 laps.